shop our top categories
gifts & accessories
Make any special occasion that bit more special
baby & toddler
ELC baby and toddler toys stimulate little minds and allow your child to learn without even realising they are doing it. Stacking cups, shape sorting toys, first work ben ...
books & audio
Books are an essential part of every child’s development. Whatever their age it is vital to provide your child with visual stimulation in the form of traditional readin ...
music & learning
Find everything you need to entertain with our range of musical instruments. Any budding popstar will love our keyboards, CD players and guitars or enjoy our range of tra ...
sports & outdoor activity
ELC offer an extensive range of outdoor toys. Our baby activity ball pits are great for all seasons and suitable for indoor use with playballs or outdoor use filled with ...
art & creativity
Allow your child’s creativity free reign with our extensive range of art and creativity toys. Our plastic chairs and tables are the perfect partners for our mats and ap ...
dolls & dolls houses
Enter a whole new world with our great range of dolls' houses and toy dolls for children. Rosebud House is every girl’s dream with a range of accessories. Early Learn ...
Make pretend meal times fun with our Kitchens. Extend the play value with our range of accessories including pots, pans, ironing boards, washing machines and play food.
action figures & playsets
Mothercare is the Ireland's number one retailer for action figures and playset toys for baby and toddler. Buy now and earn points whenever you spend.
puzzles & games
Have fun with all the family with our range of board games or just have some puzzle time fun. Helping children with Problem solving, fine motor skills and solial skills! ...
Everything you need to go swimming with your little one at the beech or at the swimming pool!
Let your child's imagination take over with our extensive range of dressing up clothes and accessories. They can be a fairy, doctor, nurse, vet or even a beautiful Disney ...
toys and gifts, infant toys, preschool toys, keepsakes & kids toys
Browse our wide range of toys and gifts for children, including baby toys, outdoor toys, educational toys, pre-school toys and books from the finest toy brands.
We believe the whole world is a child's playground and there's no better way to stimulate imagination and encourage child development than with our great range of toys and gifts. From baby and infant toys like baby walkers, bouncers, cot toys and mobiles to preschool toys including wooden toys, ride on toys and play sets.